The Wallsend electorate falls within the geographical marketing boundaries of Tourism Hunter, which is an independent, incorporated body established to market and develop tourism in the Hunter region of NSW.

The NSW Government is committed to developing and promoting Tourism and Events in the Hunter region and the establishment of Destination NSW and Visitor Economy Taskforce are central to these actions. Destination NSW is an integrated authority of the functions of the previous Tourism NSW and Events NSW.

The NSW Government has also promised an additional $5 million dollars to the regional tourism industry to assist in the development of new tourism product. Destination NSW also offers a range of opportunities for the industry within this area to promote their destinations and products. They include the Regional Tourism Partnership Program. In 2010, Tourism Hunter received $556,200 and in 2011 it will receive $490,000.

Funds are matched by the industry on a dollar-for-dollar basis. An example of the activity supported through the Program includes: Hunter Wine Country Tourism campaign - total value $340,000. The campaign, in market from June 2011 includes outdoor, print and online media in Sydney, South East Queensland and Regional NSW. The Hunter region is featured in Destination NSW's international training workshops, trade development activities, and included in international campaigns with airlines.

Destination NSW will be focused on building a strong Regional Events Calendar. Investment levels in these events remain commercial in confidence.