(1) The NSW Government has committed funds in excess of $6 million to the
Hunter region since 1995. The region is included in the Short Breaks from
Sydney campaigns.
In July 2007, the NSW Government allocated $300,000 in
funding for Tourism NSW to develop, in partnership with Tourism Australia and
the Hunter Regional Tourism Organisation, a marketing plan to drive tourism
back to the Hunter area following the floods over the 2007 Queen's Birthday
long weekend.
The resulting five week campaign, commencing 19 August, was
to entice visitors back to the Hunter and to assist local businesses.
The
Hunter region also benefited from the APEC "Bonus Long Weekend Getaway"
campaign. Tourism NSW invested $250,000 in this campaign, which commenced on
August 5 for three weeks and appeared on Sydney radio, in metropolitan
newspapers and on-line. This campaign was supported by radio and newspaper
prize giveaways.
Nature tourism experiences including whale and dolphin
watching, nature walks, bird and wildlife watching are key experiences promoted
for visitors to the Hunter and destinations promoted include:
- Barrington Tops National Park;
- Hunter Wetlands Centre;
- Stockton Sand Dunes ;
- Blackbutt Reserve; and
- Fernleigh Track.
Activities planned for the 2007/8 include:
- In 2008 Tourism NSW will invest $262,000 in the Short Breaks from Sydney
campaign promoting the Hunter Valley, Newcastle, Barrington Tops and Lake
Macquarie to commence around March.
- A marketing partnership with Jetstar will promote North Coast and Hunter
destinations and the Hunter in March/April 2008.
(2) The Wallsend Electorate is promoted under the Short Breaks from Sydney
campaign. This campaign promotes destinations within 2-3 hours drive of Sydney
and its environs.
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